Prepared for PromoInk
November 9, 2026 · KlientBoost

Growth Plan ● Google first ● Then Meta

Make Google see your real buyers.

The old setup switched about every two weeks, bought one-unit shoppers and counted carts as wins. Fix the tracking first, then rebuild search around bulk and logo buyers. Meta joins in Phase 2, once Google can see a real order.

$6,460

spent in 37 days, Sep 29 to Nov 4

96%

of the Shopping spend Google shows went to searches with no custom, logo or bulk words

orders Google could see

Your Goal

From our November 6 call, in your words.

$50,000 a month in revenue, at 3.5 to 4x return.

$50,000

a month in revenue

$10K to $15K

a month in ad spend

3.5 to 4x

return on ad spend

"We were getting, like, consumer customers. We were getting people who were wanting to print tumbler or one hat."Humberto Arguello, PromoInk, November 6, on the old setup

The buyer is an organization ordering with its logo.

BusinessesFifty shirts, a hundred shirts, five hundred hats.

NonprofitsLike the one that ordered about five hundred bags.

Government agenciesCustom logo merch for campaigns, events and giveaways.

Shipped nationwide from suppliers on both coasts.

NextWhat We FoundFour things in your Google Ads account.

What We Found

Your Google Ads account, its whole life: Sep 29 to Nov 4, 2026. The evidence narrows it to three things: the traffic, the tracking and the time.

1Three setups in 37 days, none past 16 days.

1Performance Max

Sep 29 to Oct 8
$849 spent, 0 orders

2Shopping

Oct 8 to Oct 20
$2,449 spent, 2 orders

3Search

Oct 20 to Nov 4
$3,162 spent, 0 orders

Each switch restarts Google's learning. No changes were made to the account during the Search run.

2Shopping and Performance Max bought shoppers, not buyers.

Shopping

96%

Performance Max

99.6%

Share of spend on searches with no custom, logo or bulk words. Google shows search terms for 48% of Shopping spend (44% account wide); the shares are of that part.

The searches it paid for, and the feed behind them

Searches like these"stanley cup", "arctic zone cooler", "cup", "goat stress toy", "cheap drone with camera"

A feed built like a retail store7,534 products shown. 54% of product spend went to items titled like a store shelf, with no "custom" in the title, such as "Stanley Everyday Camp Mug 24oz" and "Bose QuietComfort Headphones". Three Merchant Center accounts fed the campaigns.

3Google counted carts, not customers.

conversions Google reported

orders it could see, $658.64

Add to Cart counted as a win, each order counted twice, and quote requests, calls and emails were hidden from Google.

How 9 became 2

5 add to cartsAdd to Cart was set as a main goal, so carts counted as wins.

2 orders, counted twiceThe same 2 orders came in through two purchase actions: 4 conversions.

5 lead actions hiddenForm submits, phone clicks, email clicks and two lead stages were hidden, so a 500-unit quote request was invisible to Google.

Every order Google saw came through the online checkout.

4Search had the right words, not the right setup.

10 to
13%

Maximize Clicksbidding paid for clicks, not quote requests or orders

59 to 70%of those searches lost to ad rank

Keywords like "branded tote bags", "custom insulated tumblers" and "promotional products". Ads showed for about 1 in 10 of those searches.

NextThe FoundationWhat has to happen first.

The Foundation

Before or alongside launch, so Google learns from real quotes and orders.

Either team can build it. It has to happen first.

The Foundation Plan

1Reset the goalsQuote requests, calls, emails and orders count. Add to Cart stops counting as a win. Each order counted once.Included

2Count quotes that become ordersOffline conversion tracking from GoHighLevel to Google Ads.$1,500 one time if our team builds it, or your team builds it from our spec

3Pages for bulk and logo buyersLanding pages with no nav bar and a quote form.Our team builds and tests them, or your developer builds them and we check each one before ads run

Until these are in, Google keeps learning from carts.

Who does what

Item	If our team does it	If your team does it
Reset the goals in Google Ads	Included	Not needed: it comes with management
Offline conversion tracking	$1,500 one time	Your developer builds it from our spec, no charge from us
Landing pages	Built and tested by our team: Unbounce, split tests, heat maps	Your developer builds them. We set the quote form fields and tracking, match the ads to each page and check it before ads run, no charge from us

NextThe PlanGoogle first, then Meta.

The Plan

Phase 1 rebuilds Google around bulk and logo buyers. Phase 2 adds Meta once search holds.

Search first. Then Meta, once Google sees real orders.

Phase 1 · start here

Google

The First Aid KitSearch built on bulk, logo and promotional searches, with one-unit and retail searches cut.
Bid for quote requests and orders, not clicks.
Shopping comes back once the product feed shows only custom logo products, in one Merchant Center. We flag what to change; your team or a feed tool makes the changes.
One structure, run long enough to learn.

Phase 2 · when search holds

Add Meta

Reach businesses and organizations before they search.
Starts once search holds and tracking sees real orders.
A baseline month first. Targets come from it.

Later, as the budget grows. Not priced here.

Microsoft AdsSearch on Bing, once the Google budget grows.

LinkedInOnly for buyers ordering 2,000 to 5,000 units, where its higher costs can pay back.

Included in Phase 1

Google Ads management: Search, and Shopping once the feed is ready
Goals reset in Google Ads
Bidding set for quote requests and orders
One strategy call a month

Deliberately not in scope

Building or hosting the store
The separate SEO work
Product feed and Merchant Center upkeep (your team or a feed tool)
Ad creative for Meta (priced per piece when Phase 2 starts)
Ad budgets (paid to Google and Meta directly)

NextThe MathYour goal, worked back to a click.

The Math

Your goal, worked back to what each click has to earn.

$50,000 at 3.5 to 4x: each click has to return $6.60 to $7.55.

1Revenue goal

$50,000 a month.

2Ad spend

$12,500 to $14,300 a month at 4x to 3.5x. Inside your $10K to $15K.

3Cost per click

$1.89, what your Search campaigns paid.

4Each click returns

$6.60 to $7.55 in revenue.

Our estimate, from your goal and your account (Sep 29 to Nov 4).

Today Google could see $0.11 a click.

Needed at 4x

$7.55

Needed at 3.5x

$6.60

Google could see

$0.11

Today's figure counts only the orders Google could see ($658.64 on 6,188 clicks). The foundation shows the real number.

Three things move it.

TrackingGoogle sees quotes and orders, not just carts.

Landing pagesFor example, a 1% conversion rate lifted to 2% makes each click earn twice as much.

The right searchesBulk and logo searches in, one-unit shoppers out.

What we won't promise

3.5 to 4x at launch
Meta results before its baseline month

What we commit to

One structure, run long enough to learn
Orders and quotes counted the same way every month
Spend steps up only after results hold

NextInvestmentFlat fees, ad budgets separate.

Investment

Flat monthly fees. Ad budgets are paid to Google and Meta directly.

Start with Google. Add Meta when search holds.

3-month pilot. No setup fee. The fee stays flat up to about $20,000 a month in Google spend, or about $30,000 combined in Phase 2; past that, we revisit it together.

How each phase adds up

Line	Phase 1	Phase 2
Google Ads management	$2,000	$2,000
Meta Ads management	Not included	$1,000
Fees a month	$2,000	$3,000
Setup fee	None	None
Fee stays flat up to	About $20,000 a month in Google spend	About $30,000 a month across both
Ad budget (paid to the platforms)	Google, set together toward your $10K to $15K goal	Google and Meta, set together

One time, separate from the monthly fee.

$1,500 one timeOffline conversion tracking, if our team builds it. If your team builds it from our spec, there is no charge from us.

Landing pagesOur team builds and tests them, priced separately. Or your developer builds them, and we check each page before ads run, at no charge.

NextNext StepsWhat we need from you.

Next Steps

Four things from your side, then the agreement.

What we need from you.

1GoHighLevel accessOr your developer's time, for the offline upload, so quotes that become orders count.

2Which store goes forwardThe account uses three Merchant Centers. Tell us which store and feed are the ones going forward.

3Quotes and orders since Sep 29With where each came from, so we see what Google really drove.

4A page builderYour developer for the landing pages, or our team.

Next step

Pick the starting phase. We send the agreement in writing, and our team schedules the kickoff once it's signed.

Sign the agreement.
Get set up: the questionnaire, platform access and brand assets.
We assign your team and schedule your kickoff meeting.